First :  CONSTANTLY FAMILIARIZe the target market with the brand.  using different clips, videos, photos and ads will eliminate an ANNOYing REPETITION, as well as show confidence in the quality of the brand.  The illusion of investing in multiple productions will do that. 

the plan    

Second :   Relatable -  connect on a personal level .   In this case,  a token of appreciation.  A beer from one hard worker to another. 

Third : have fun with it.  send a message.  Sell a personality,  not a product. 

Lastly :  Give them a reason to pick it up.

Harmsen's Hockey started with a guy who loves the on ice sport.  Over the years he has amassed a huge collection of broken unique and vintage high end sticks and figured it was time he did something with them.

Triple O.T. recognized that we are selling to all the Harmen's out there. Luckily we live in canada. with a product that won't break (again) and have no need to be replaced, we need to sell to everyone.  so........ what is the plan?   

The plan 

the tease.

Harmsen's hockey sells 90% of their product through their online store. So we focused on driving traffic there.                                                                                                                             We do this by not revealing the ENTIRETY of the product in a single shot. or, if we must, we do a very quick full frame tease. For people to fully understand what they are looking at, they will need to go to Harmsen's online store to get a better look.

Once the tease has run its course, we put the product to work for all to see.